Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. And the digital guest experience is another way for our customers to use us. I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC While we had always involved franchisees, I felt it needed to be formalized and more visible to our franchise system. Total revenues were $58 million while expenses were only $41 million, indicating a healthy profit margin of around 30%. Beyond that, we need to provide training. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. Sure. It hopes to keep all its new customers. Your results may differ. And is there a smoothie that you wish to see added to the menu in the future? SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. Now were really taking the lead from our franchisees and building out DMAs organically from outside them. ATLANTA, Nov. 10, 2021 /PRNewswire/ -- Tropical Smoothie Cafe, the fast-growing national franchise brand known for its better-for-you smoothies and food with a tropical . So its the made-to-order. Because we want to help with your meal and your food, etc. The brands dedication to Inspire Better in all aspects of the business resonated with me from day one. We set company-wide strategic imperatives around these issues immediately.". Watson has worked for the brand for more than 10 years and has been its chief development officer since 2015. Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. Prior to joining Tropical Smoothie Cafe, I worked for several hotel and hospitality-centric companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc. and Hospitality Real Estate Counselors. He is survived by his children Kayla (Jason), Kelsey (Billy), John (Stephanie), Kincaid (Cecilia), his siblings Orville Dallier (Angela), Sue Dorey (Tom), Donna In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. The most common Tropical Smoothie Cafe email format is [first_initial] [last] (ex. Our consumers really like our food. By Jonathan Maze on Jan. 24, 2019. Occhiogrosso: How do you see the company moving forward? However, I ended up a punter at Cornell. Its getting involved in the local community. F-9894), New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. It is for information purposes only. Charles Watson, CEO of Tropical Smoothie Cafe was a recent attendee at the Fast Casual Executive Summit in Austin, Texas. F-9894), New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. Gosh, I would say the first things that come to mind for me are menu innovation and products. So I think a great franchisee base, and products and innovation that people want. Join our Franchise Family. I joined Tropical Smoothie Cafe in 2010 as the Vice President of Franchise Development and, in 2016, became the Chief Development Officer, where I was responsible for all aspects of the development of the brand. We did a fantastic job of that during the pandemic, we gave away a quarter million smoothies to healthcare workers and first-responders. Next year marks 25 years since the brands founding. A presentation for a board is focused on very different things than a franchisee roadshow. When our franchisees are successful, the brand is successful. Watson: As you know, the restaurant industry has taken a huge hit. final four 2022 euroleague tickets. Find contact details for 700 million professionals. Were any of the franchisees reluctant to follow the system or embrace a new direction? Your results may differ. Atlanta, GA 30338 Complete the form or call. That created a kind of blueprint that served as the foundation for me to take the reins and lead the company the way I felt was best. Tropical Smoothie Cafe has deals in place . Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. We loved the idea so much we launched a nationwide campaign to donate 100,000 smoothies across the country and the response has been incredible. The TFC works hand-in-hand with Tropical Smoothie on all facets of the business from operations, IT, marketing, construction, and beyond, and their genuine feedback continues to establish the open communication we strive for, helping us to enhance our business model on an ongoing basis. Prior to joining Tropical Smoothie Cafe, Richard was the Vice President of Operations, West Division, for Papa Murphys International where he was responsible for field operations and marketing. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. As their franchise website states: "Tropical Smoothie Cafes menu boasts bold, flavorful smoothies with a healthy appeal, all made-to-order with quality ingredients. This information appears in Item 19 of our Franchise Disclosure Document. Theres an obvious answer for me here, and thats to put your heart into what you do. "We were in a good place! Smoothie King to Open More Than 100 Stores in 2023 February 3, 2023 Crisp & Green Inks Largest Multi-Unit Deal in Company History with 40 Units Sold February 2, 2023 Dine Brands International Expands with Dual-Brand Locations in the Middle East January 31, 2023 What was the condition of the company before you were named CEO? This information appears in Item 19 of our Franchise Disclosure Document. The guests who support local businesses in and around their communities are the ones we give the credit to because their loyalty to our cafes is what has ultimately maintained our ability to serve. Tropical Smoothie Caf Income Statement Key Insights-Analysis based off Predecessor 2020-Overall, Tropical Smoothie Caf is a profitable business, with a net income of $7.6 million in 2020. What were the one or two unique challenges that you faced upon taking over as CEO? Provide product innovation and innovation in general. So we dont have any specific development goals associated, i.e. Southern-style, all the way! With 2011 winding down, how are you leveraging people, budgets, brands, and resources to meet development goals? I may have been the smallest employee there (I had to stand on a tub used for busing tables just to reach the sink) but I had the biggest ambition. If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvements, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $45,000. But the Mango Berry Cosmo has overtaken it. While our projected 2020 growth might take a step back due to the coronavirus, I believe our approach to navigating through this will help us emerge quickly once it passes.". Charles is directly responsible for selling more than 800 franchises during his tenure. But its the freshness. Chief Executive Officer @ Tropical Smoothie Cafe; . The smoothie-and-food chain has been a strong grower for years and turned on the jets so far in 2021. Watson: "I'm a huge advocate for franchise advisory councils, specifically when nearly 60% of all franchise agreements at Tropical Smoothie Cafe come from existing franchisees. Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. In short, franchisees needed to know that there was a formal mechanism of their peers that was constantly feeding back to us at the Support Center. It was not possible for me to get involved in every project so I had to learn to let go and delegate. Amid all the pandemic news and stories of how the foodservice business is coping with the crisis, I thought I'd attempt to redirect our attention today, even if only for a short while. Right now Im on a Mango Berry Cosmo kick. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. 770-580-2333 Areas we wanted to attack immediately with our rapid growth were direct franchisee support as well as technology support and menu innovation. TropicalSmoothie.com. In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. When asked about developing people skills with a generation used to communicating online, Its an opportunity for us as managers and Franchise Owners to teach the staff how to greet people, look them in the eye, and ask how may I serve you today? Its our job to teach the next generation. I think they can be used throughout the day and utilized in guests diets. Skip to main content Call now and speak to a franchise development leader. Charles has the tenacity, vision and passion this brand needs to continue our upward trajectory and will ensure the success of our franchisees is at the center of every decision we make, said Scott Pressly, Chairman of the Board, Tropical Smoothie Cafe. Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. Within the first day, several local franchisees jumped on board and donated more than 600 smoothies each, and the donations just kept growing from there. Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. Building off this momentum, in 2019, we celebrated the openings of our 750th and 800th locations, but taking over during such a monumental time for our brand certainly brought opportunities to improve. And was one in place already? Whats the best piece of advice that other restaurant executives should hear? Previously with Papa Johns International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. For me, my entrepreneurial passion really came from my parents. And now is the right time to buy." . Watson: "Like I said, I was very fortunate to have had already developed relationships with our franchise community prior to becoming CEO. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise systems sustainable growth, the success of its franchisees, and the execution of the brands Inspire Better mission. Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arbys. While our projected 2020 growth might take a step back due to the coronavirus, I believe our approach to navigating through this will help us emerge quickly once it passes.". Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. Outside of smoothies, whats the top-selling non-smoothie product? Tropical Smoothie Cafe announces Charles Watson as the new Chief Executive Officer. Charles Watson, CEO of Tropical Smoothie Cafe, LLC, said, "We were humbled by the incredible response to the 200,000 smoothies our franchisees donated to frontline heroes nationwide. New York State Disclaimer: This advertisement is not an offering. Charles Watson CEO. Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. Total investment for a new cafe opening ranges between $246,500 and $580,500. With 158 cafe openings and 258 executed franchise agreements in 2022, the brand was able to achieve its 11th consecutive year of positive same-store-sales growth, a notable milestone in the franchise industry. Each year, franchisees complete the Franchise Business Review to essentially grade us here at the Support Center on how we're serving them. Tropical Smoothie Caf's recent momentum isn't just a snowball rolling downhillit's more like a full-on avalanche. 770-580-2333, Bold Women in the C-Suite: Cheryl Fletcher, Connect with People Who Have More Experience: Interview with Charles Watson, CEO of Tropical Smoothie Cafe, Tropical Smoothie Cafe Celebrates Spring With The Return Of Superfruit Smoothies. Occhiogrosso: How is taking the reins of an existing company different than being part of a startup or a founder? Saturday 31st December 2022 (New Year's Eve) 10:00pm til 4:00am. Weve been in partnership with them for over 10 years now. Were right, exactly where It was a little bit of a step back in 2020, but in 2021, our year-to-date comparative sales are [up] almost 30%. Watson discusses how and why the brand has seen a Q3 same-store sales jump of 19.5% during the pandemic Tropical Smoothie Cafe on franchisee success during COVID-19 | Nation's Restaurant News Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. Mr. Watson was appointed the CEO position of Tropical Smoothie Cafe in December 2018. He has been the Chief Development Officer since 2015 and directly responsible for selling more than 800 franchises during his tenure. Watson: Our franchisees are the heart of our brand, so we wanted to make sure we were doing everything we could to help them stay afloat through the crisis. If you dont have a Tropical Smoothie Cafe near your home yet, just wait a bit. cincinnati fence company llc SERVICE. A minimum net worth of $350,000, which includes $125,000 in liquid assets; Investment and Fee Structure: Start-up fees: A new Cafe investment is between $198,500 and $543,500. You know, this is terrible, but Ive never gone through a pandemic before obviously, and I would have to say Im pretty pleased I think we did a very nice job during 2020, we opened 99 new restaurants. 185 Industrial Pkwy, Site H. Branchburg. This information appears in Item 19 of our Franchise Disclosure Document. Our relationships are founded on trust and respect for the unique talents of our teams, franchisees, and vendors alike. CEO Charles Watson, along with his leadership team, will be hosting an informative event at the franchised Tropical Smoothie Cafe in Dallas-Fort Worth, located at 760 Airport Freeway, Suite 400 . Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. Those franchisees are serving our guests on the front lines I can't run this business without their candid feedback.". In July 2018, I was named interim CEO, and then permanent in December 2018.". Watson: "I think when taking over any brand where you worked alongside your predecessor, there's a certain level of pressure to continue carrying the torch, but also to make necessary changes to the brand to evolve with the changing economy and consumer trends. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. In support of National Nurses Appreciation Month in May, we have also pledged to donate $100,000 to the American Nurses Foundations COVID-19 Response Fund upon reaching our goal of giving away 1,000,000 smoothies. charles watson tropical smoothie cafe. Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brands digital transformation and leadership position in service-based franchising. Was it a pleasant surprise, expected, or was it a bit of both? It is for information purposes only. In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. A presentation for a board is focused on very different things than a franchisee roadshow. With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. Charles is a graduate of The Hotel School at Cornell University and also holds a Masters of Business Administration from The Terry School of Business at The University of Georgia. So I actually see myself very much like our consumer who wants to make better choices, but you know what? Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise system's sustainable growth, the success of its franchisees, and the . Occhiogrosso: What is the mission and goal of the company over the next few years? webtv.net; 5+ 404-210-XXXX; 770-670-XXXX; 770-821-XXXX; 770-580-XXXX; 770-821-XXXX; 678949XXXX; Paul Marsden Chief Financial Officer . shin numbness after acl surgery; first friday phoenix vendor application; benton high school baseball roster; surprise message link for boyfriend I was 11 years old when I got my first job washing dishes at my fathers restaurant. It's almost all you need to know about the results of Mr. Watsons work and commitment to the franchisees. "As a first time CEO, learning to view the business from a thinking vs. a doing mentality was a challenge I faced. 1117 Perimeter Center West, Suite W200 Tropical Smoothie Cafe is rounding out yet another year of impressive growth. He is directly responsible for selling more than 800 franchises. He sat down to do an interview with Tim Tang and talked about how his brand is innovating to meet the needs of todays consumers. Ivebeen with Tropical Smoothie since 2010 and was [first] our vice president of franchise development, he told Mashed. Because of our amazing guests, our franchisees, and the communities they serve, including those on the front lines of this pandemic, we will get through this. Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. We set company-wide strategic imperatives around these issues immediately.". Ill start with the fact that I believe that convenience is king. Over the years, weve learned that our innovative and versatile menu, featuring a wide variety of food items in addition to smoothies, has brought tremendous success to our brand and to our incredible franchisees. Here's how CEO Charles Watson did it. Because of our amazing guests, our franchisees, and the communities they serve, including those on the front lines of this pandemic, we will get through this. Call now and speak to a franchise development leader. "I wanted to further instill a franchisee-first mentality. Well see, I may have to bring that one back. Since that time, he has led the company on its quest towards $1billion in sales by 2023. Right now we have a BLT quesadilla. Such filing does not constitute approval by the Department of Law. Theyre not just a snack day part, etc. Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. 13, 2021, 08:36 AM. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. He was previously Tropical Smoothie Cafe's Chief Development Officer since 2016, after serving as VP of Franchise Development since 2010. in December 2018. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Your results may differ. I started working at a young age and because of my early drive, have been involved in a variety of industries and performed many different jobs. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise systems sustainable growth, the success of its franchisees, and the execution of the brands Inspire Better mission. Watson has been with Tropical Smoothie Cafe for many years now, so he has seen the growth up close. Its a fantastic organization that weve enjoyed immensely being part of. I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC Well, I think the one thing is that smoothies are anytime, theyre not just a breakfast day part. Net Worth Requirement $350,000 . When our franchisees are successful, the brand is successful. In short, franchisees needed to know that there was a formal mechanism of their peers that was constantly feeding back to us at the Support Center. At the start of his career, Michaels ambitious spirit led him to develop a point of sale system, Hot Sauce. In 2018, when I was named CEO, we had more than 720 locations open nationwide. Atlanta, GA 30338 So since I like it, and since we love Camp Sunshine, we may see that this fall. CEO Charles Watson says that the company is "99.9 percent franchise," which means that most of the locations are owned independently. See where were looking to grow to meet the incredible demand. When I became CEO, I launched a formal franchisee advisory council, known in our organization as the Tropical Franchisee Council (TFC). From wraps to flatbreads to salads, Mr. Watson continues to solidly position Tropical Smoothie Cafe as a leader in the fast-casual, healthier lifestyle food category. Here's how CEO Charles Watson did it. Cheryl Fletcher joined Tropical Smoothie Cafe in July of 2017. ATLANTA, July 13, 2021 /PRNewswire/ -- Tropical Smoothie Cafe, a leading national fast-casual cafe franchise known for both its better-for-you smoothies and food with a . CEO Charles Watson, . He is a general assignment reporter and has covered a range . These early experiences in the workforce are what ignited my entrepreneurial spirit. So thats always up there. Were now seeing a big acceleration in the business in 2021, much of that is attributable to our franchisees, really working hard to stand up digital channels. Show them that we care. Tropical Smoothie is a Georgia-based company that owns and operates a chain of restaurants serving smoothies, sandwiches, wraps, salads and soups. Thats our limited-time offer. Prior to joining Tropical Smoothie Cafe, Richard was the Vice President of Operations, West Division, for Papa Murphys International where he was responsible for field operations and marketing. It's tropic time. And thats like: Whos the bad kid in the family! Weve got everything right from Island Green Detox, with zero sugar, and ginger, and everything. Weve raised almost $7.5 million for them. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. And drive their economic engine. I try to pass along that spirit and advice to others. Start Now! So theres a lot of involvement. How Much Do You Make Owning A Tropical Smoothie. It posted its ninth consecutive year of positive same-store sales, with 2020 same-stores up 7.5%. Please give our readers the "Elevator Pitch" for Tropical Smoothie Cafe? Call now and speak to a franchise development leader. NJ. His goal is to achieve $1 billion in sales and 1,500+ cafes by 2023. . And so thats one of my favorites. Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. Communicate deeply. My job is to serve them. wills o' nats last of the summer wine. The reality is the Left Coast, the West coast, Oregon, California, and Washington. The role employees play in setting the customer experience in the restaurant. If you dont have a good product, it doesnt matter. So our franchisees, if theyre staying on top of their Tropical Smoothie Cafe, theyve got to own that three to five mile radius around there. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. What challenges, if any, did you face in getting "buy-in" from the existing franchise community once you became CEO? 770-580-2333, Tropical Smoothie Cafe Achieves New Milestones in 2022, These Will Be The 10 Fastest-Growing Restaurant Chains In 2023, Tropical Smoothie Cafe Propels Franchise Momentum in Q3. Tropical Smoothie Cafe, LLC . In my experience, making franchisee success and profitability the priority is the key to the longevity of any franchised brand.

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