versa. Full-Year Free Cash Flow (Non-GAAP) Was $11.3 Billion, Up 30%. Listed below are examples of powerful celebrity marketing campaigns featuring some of today's most popular artists: 1. The sheer size of her marketability became evident in 2003, when athletic apparel giant Nike signed her to a massive deal worth $55 million, provided certain contract contingencies were met, according to ESPN. The commercials were so successful that theyspawned a movie, released in theaters lastsummer. Next, complete checkout for full access to StartupTalky. Other celebrities might take a guaranteed fee minimum for a celebrity endorsement deal, along with stock options. But, this might be small change compared to how much her fashion empire brings in. Interested in learning the ins and outs of making Influencer and Celebrity Marketing work? In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma . Pepsi. Spieth has held hissponsorshipdealwithCoca-Colasince 2016. In 2012, A-Lister Brad Pitt became the first man in history to pitch for Chanels trademark Chanel No. . 5 fragrance. These two brands dont give an inch as marketers search for every opportunity to get a leg up on the competition. Required fields are marked *. One of those athletes is the former NFL star, Peyton Manning. That's mainly because of her successful endorsement career. At first, 50 Cents was to promote and endorse the brand with its enormous popularity. While pop princess Taylor Swift is no stranger to brand deals, her partnership with Diet Coke is one of her longer-lasting ones. Hollywood Branded's Influencer Marketing School advances your influencer marketing game. In 2002, Catherine Zeta-Jones signed a two-year contract that paid her eight figures a year. Did Ronaldo cost Coca-Cola $4 billion? Sofia Vergara is counted among the highest-paid Television actresses who starred in the "Modern Family" show, Sofia Vergara is a vibrant style of endorsing brands. Her commercial success can be attributed to her wholesomeness and general likability. Since then, he starred in several commercials and print ads before ending the partnership in 2021 after 18 years and . Stacker distribution partners receive a license to all Stacker stories, But do you know how much Athletes earn for just one tweet. Her most remarkable endorsement is with Emirates Airlines which is a Dubai-based Airline company. However, his likeness continued to appear in ads for the brand, as he had created a tied-in awareness of his image to the brand's - which was beneficial to both. Join Over 30,000+ Marketers Who Read Our Blog, his is more than an investment in a brand, it's an investment in female leaders, fitness, American farmers and the health of people and our planet. In 2017, Forbes again named Modern Family star Sofia Vergara the highest-paid actress on television mostly thanks to her lucrative array of endorsement deals. Also be sure to check out these blogs our team wrote on how to best work with celebrities! That year, Mountain Dew and the Army National Guard split a $25 million endorsement contract for Dale Earnhardt Jr., which brought NASCAR into the modern era of advertising. The world's most beloved "momager" teamed up with Poise to advertise their bladder leakage pads. New Delhi: When Portugal's star striker Cristiano Ronaldo removed Coca-Cola bottles from a press conference last week at the Euro Cup, and endorsed drinking water instead, it spawned the birth of new memes and witty jokes on the internet. Michelle Wie is the youngest player ever, who at the age of 10 qualified for the USGA Amateur Championship. Eva Longoria & L'Oreal. Later at age 13, she became the youngest player ever to cut for the LPGA Tour. This was around $94.5 million. Whether he is enjoying hiscustomCokebottle, proudly displayingcardboard cutoutsof himself, or shamelessly showing off the joy ofbeing a dad in quarantine, Hamlin always has the red brand ready to rock. James ends near 18-year relationship with Coca-Cola, which signed NBA star in 2003; 36-year-old earned US$60m from endorsements in 2020, according . Coca-Cola brands include Sprite . Ronaldo's plug for water instead of Coke cost the soda giant $4 billion in market value . document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Your email address will not be published. 10. Catch up on the latest Coca-Cola news from around the globe - from exciting brand innovation to the latest sustainability projects. Since launching in January 2021, the hybrid innovation has given consumers a refreshing reset to their daily routines with a pioneering proposition that . The campaign was widely lampooned for its silliness, but Pitt got the last laugh and a $7 million payday. Prior to taking the job as the new face of Dior, he was seen at high-profile events wearing the French brands clothing. Chris Paul not only starredin State Farm commercials, he also starred as a fictional twin brother named Cliff Paul who worked as a State Farm agent. Then, he signed an even bigger contract to serve as the spokesman for Lenovo, according to a Page Six report at the time. NBA slam dunk champion Blake Griffin won his 2011 dunking crown byjumping over a Kia OptimaKia being an NBA sponsor at the time. With a net worth of $12 million, shes not one of the richest female athletes in the world yet. The contract, which features radio spots and TV ads, earned the superstar $26 million. Celebrity Partnership, She apparently actually appreciates what the company stands for. In a recent statement she shared: "I invested in WTRMLN WTR because it's the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world. After the City of . To that end, most Stacker stories are freely available to Its renewed partnership until at least 2032 . She reportedly signed an 11-year, $5 million-a-year contract to pitch for Diors signature fragrance, Jadore perfume. And celebrities are paid insanely by the most prominent brands. We all have to hydrate. On the World Cup stage, Morgan spread awareness with the rest of the USWNT through the#BelieveWithUScampaign. According to a 2015 report by Page Six, the actress who played Rachel Green signed a deal with the worlds largest international carrier that was worth $5 million. We believe that bringing brands, content, celebrities and influencers together makes storytelling more meaningful and impactful. 02:40. Like fellowNASCARcolleague Joey Logano, Denny Hamlin is not shy about reppingCoca-Cola. Shes hyped Windows 95, Diet Coke, Smartwater, andmore recently, Aveeno. Sustainability. But the most intriguing thing is, a large fraction of their income comes from the brands they endorse. July 26, 2021 July 26, . took in the company was a smart move for the musician as he made quite a bit of money for his share in the company when Coca-Cola purchased it in 2007. However, celebrity brand endorsements are very much relevant in China, and practiced throughout many industries. The brand also came out with an exclusive flavor for him - "Formula 50.". In the mid-1970s, gelatin companyJell-O hired 37-year-old actor and comedian Bill Cosby to be its pitchman. After the contract of Michael Jordan with Nike, George Foreman's contract with the Foreman Grills is considered the best of all time, reported by CNBC. Soon after, Jenner released her Puma Fierce line. Some of James' endorsements include Nike, Coca-Cola, Beats By Dre, Blaze Pizza, and 2K Sports. The shoe has now 33 editions and numerous re-releases and re-designs with different colors. Coca Cola Net Worth is $265 Billion in 2023. Its an app that people can use just like a regular wallet to store their card details and information. restrictions, which you can review below. [emailprotected]. According to AdAge, the worldwide ad blitz earned the pop star $6 million, adding more to his current multimillion-dollar fortune. TV: On Thanksgiving Day 1950 American . Brand: Coca-ColaEndorsement Deal: $26 million. June 30, 2022 by . And they mean a lot to the brand, as all of a sudden, the brand is able to compete against Fortune 1,000 brands in terms of celebrity cache and garner fan interest -- without paying the enormous endorsement fees. Her promotion for Coca-Cola was such an epic fail that fans are reaching for Pepsi, instead. Coca-Cola was only served as a fountain drink until 1899 when Candler sold the U.S. bottling rights to Benjamin F. Thomas and Joseph B. Whitehead for $1. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'e4e2bb6c-dc21-4a8e-8305-2d914a4037ca', {"useNewLoader":"true","region":"na1"}); Perhaps one of the most popular and talked-about celebrity endorsed beverages example is the powerful equitypartnershipin Vita Coco coconut water by pop star Madonna. Originally from Texas, you will still hear her yall as she gathers the team for strategy planning sessions. While many sci-fi fans still associate William Shatner with Star Trek, the veteran actor has become equally identified with bargain-hunting travel site Priceline,where hes served as a pitchman since 1998. Pepsi was overwhelmed with this outstanding result and signed another deal of $10 million for global target . Michelle Wie is widely famous for her several endorsements worth millions of US Dollars. Not only did 7UP pay the music maker outright, but it also contributed funding for a release party and a stage at a massive Las Vegas music festival. The Coca-Cola Company today reported fourth quarter and full-year 2021 results, including another quarter of sequential improvement in volume trends compared to 2019." In 2021, our system . There are tons of brands that pay a huge amount to their brand ambassadors. Worlds fastest man Usain Bolt signed his first deal with Puma as a teenager. Check Out: Athletes Earning Most of Their Cash From Endorsements. Read: Lessons To Live By From These 13 Rags-to-Riches Athletes. The 2015 Fedex Cup winner has beenfeaturedacross television advertising, digital media, point-of-sale, out-of-home, experiential marketing, and packaging. In 2016, Page Six reported that Selena Gomez returned from a brief hiatus to sign a $10 million deal with designer brand Coach. In 2006, clothing company St. John was in the middle of an identity crisis, according to the New York Times. According to a report from CBS News, the latter contract alone earned her $3 million a year. There are a few guidelines and In this article, we have discussed the highest-paid celebrities brand ambassadors as of 2022. Big brands such as Nike, Puma, Coca Cola, Pepsi, McDonald's, Vitamin Water, and etc. Chevrolet ft. Ian Somerhalder, Alec Baldwin, Nikki Reed, Norman Reedus, and Olivia Wilde. Check out this video that highlights a variety of celebrities who have had endorsement deals, and the sales results for their brand partners. Celebrities like Selena Gomez and Taylor Swift have collaborated with the business to . In 2012, Twilight star Robert Pattinson inked a $12 million deal to serve as spokesperson for a mens fragrance line from Dior, according to an E! By the time Coca-Cola bought the company in 2007, 50 Cent was swimming in as much as nine figures. From infomercials and soft drink ads to sneaker lines and fragrances, this generations stars know theyve made it once the corporations come calling. In 2012, A-Lister Brad Pitt became the first man in history to pitch for Chanels trademark Chanel No. Prior to taking the job as the new face of Dior, he was seen at high-profile events wearing the French brands clothing. Her hair has beena topic of discussionof late, so it makes sense for her to work with a hair care brand. Trebek hasbeen a spokesman for the company since 1998, and has also endorsed DirecTV, Emerald Downs Racetrack, and the National Fluid Milk Processor Promotion Board. Soft drinks, energy drinks, different product lines. That is the central message for "Open Happiness . And 60% of that figure or $94.5 million came from pitch deals with brands like Head & Shoulders, Pepsi, Quaker Oats and CoverGirl. In 2007, giants like Peyton Manning and Tiger Woods saw to it that $25 million was not a huge deal in the world of sports endorsements but it was certainly a big deal for NASCAR. Top Earners: Richest Actresses of All Time. Spieth has highlighted the brand on his social media as well. Here's what the company reported compared with what Wall Street was expecting, based on a survey of analysts by Refinitiv: Earnings per share: 55 cents adjusted vs. 50 cents expected. Creative Content, A Comprehensive Analysis of Sony's Marketing Strategies With 7Ps, Signifyd Success Story: Empowering Companies With Innovative Fraud Protection and Prevention Services, Save Now Buy Later - The New Fintech Business Model, How Cricbuzz Became the Biggest Cricketing News Sensation, 21 Profitable Business Ideas for Couples to Start this Valentine's Day, 2022 - A Remarkable Year for Indian Startups, The Ultimate List: Top 10 Men's Grooming Brands Setting the Standard in India, Best Banks for Small Business Startup Loans in India, Most Subscribed YouTube Channels Worldwide, Spy on your Competitors (Use code ST30 for 30% off). Sports Marketing. Shes the leading lady in a string of Natural Match hair color commercials. Find out which celebrity endorsement deals were worth the most. The . In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma. In the fight for soft . Take a look at our blog that helps outline a plan for your brand to feel confidant in your partnership: 110 Lomita Street El Segundo, CA 90245 - Warehousing + Deliveries, 305 Ave G, Redondo Beach, CA 90277 - Headquarters, Copyright 2016 Hollywood Branded Inc. | All Rights Reserved |. And social media has boosted this to the next level of fame. As an added bonus, Oprah sits on the board of the corporation, and invested heavily in the company. The newly minted Tottenham Hotspur has parlayed her success on the international stage in activating different campaigns withCoke. Jennifer Aniston rose to fame as a cast member of "Friends" more than 20 years ago, but she's still one of the highest-grossing actresses in the country. AIR Awareness Outreach; AIR Business Lunch & Learn; AIR Community of Kindness; AIR Dogs: Paws For Minds AIR Hero AIR & NJAMHAA Conference Spieth has held his sponsorship deal with Coca-Cola since 2016. Although he is retired his brand is enough for him to earn a wealthy sum. Kylie Jenner is the highest-paid celebrity who earned around $590 million. In 2005, golf phenom Michelle Wie turned 15 and she also turned pro. Although rapper 50 Cent was an investor and part-owner, his main function as a player behind Glaceau the brand that founded Vitaminwater was to use his fame to endorse the product. Find out which celebrity endorsement deals were worth the most. What isunique about these endorsers is that they are also investors in the brand, with Bryant on the Board of Directors for the brand. -. Top athletes in the world make money through Endorsement deals, appearance fees. Add to Cart. Then, he signed an even bigger contract to serve as the spokesman for Lenovo, according to a Page Six report at the time. Worlds fastest man Usain Bolt signed his first deal with Puma as a teenager. The Los Angeles Laker has had an illustrious history with thesoft drinkbrand. Since his investment, the brand has grown exponentially and has attracted star athlete celebrity endorsers like Andrew Luck, James Harden, Mike Trout, Richard Sherman, and manymore in almost every sport. Shaquille ONeal is no stranger to endorsements. CNN's Clare Sebastian reports. CSMG, Opendorse Form Partnership to Connect Schools, Sponsors, Athletes in NIL Era. One of the richest athletes in the world, the LeBron James sponsors portfolio is impressive. Taylor Swift is the brand ambassador of some of the biggest brands in America which listed her with the A-listed endorsement deals. Jennifer Aniston signed a deal worth $5 million for this endorsement. Along with Madonna, A-list celebrities Demi Moore and Matthew McConaughey both invested in the brand and Rihanna became the face of it. As the boxing legend George Foreman's name got connected with the company, the brand experienced massive growth. Twitter, Opendorse Expand NIL Partnership to Help Student-Athletes Monetize In-Game Highlights, The 5th Annual Opendorse #AthleteDriven Awards. Hodgman and Long have had successful acting and writing careers on their own, but the Mac commercials were so iconic (there were 66 of them in total), that the duo may be best-known for their roles in these thirty-second spots than anything else. Building Wealth:30 Celebrities Who Went From Rags to Riches. Market noise is defined as being a . Celebrity Endorsement Infographic--Alphabetized.pptx Author: Ashley Lowe Created Date: 20131018064453Z . In 2012, Twilight star Robert Pattinson inked a $12 million deal to serve as spokesperson for a mens fragrance line from Dior, according to an E! By clicking the 'Subscribe Now' button, you agree to our Terms of Use and Privacy Policy. In 2003, the actress was paid $12 million to serve as a spokesperson for the famous fragrance. They're not hard to find. He mentioned the brand back in 2006 on his song Show Me What You Gotas an affront to offensivecomments from a Cristal executive. When she was just 15 years old,Brooke Shields starred an ad for Calvin Klein jeans that featured the famous line, What gets between me and my Calvins? The weekend golfers and tennis players among us know that hitting a ball is no easy feat. Not only did the singer promote the beverageas a healthy drink choice, but also an empowering business move for females - something her fans canabsolutelyget behind. Foreman made 45% of the profits from the grills sales before selling his stake, which led to hundreds of millions of dollars in total revenue forthe former fighter. The partnership was paired with the brands Spark campaign, which worked to give teens a platform to express their creativity through music and film. While the partnership on its own was enough for the Toronto-based rapper to want to work with Sprite, the campaign aimed at helping young artists enticed Drake even more. Actors John Hodgman and Justin Longstarred in the famous Apple commercials that positioned the Mac as young and hip versus the stodgy PC. Coca-Cola's 2021 net revenue grew to $38.7 billion, while PepsiCo's 2021 net revenue grew to $79.47 billion. To publish, simply grab the HTML code or text to the left and paste into At 13, she not only won the U.S. Womens Amateur Public Links, but she also became the youngest player in history to make the cut for an LPGA Tour. The partnershipstarted in 2014 and has led to a prolific cottage industry of Jennifer Garner ads andfans of her commercial work. Coca-Cola's holiday campaign this year focuses once again on the arrival of Santa. The companypaid a lofty $40 million settlement a year later in response to a class-action lawsuit that disputed the shoes health claims. SHARE THIS ARTICLE. We've established a portfolio of drinks that are best positioned to grow in an ever-changing marketplace. The endorsement was a natural match, since Stamos has proudly touted his Greek heritage since his days playing Greek rocker (and best uncle ever) Jesse Katsopolis on Full House.. T-Mobile opted to go the celebrity routewith actress Catherine Zeta-Jones, whoserved as a global spokesperson from 2002 untilshe was dropped in 2006. See how our company and system employees make this possible every day and learn more about our areas of focus in sustainability. In Coca-Cola's new ad campaign breaking on TV Monday, actresses Penelope Cruz and Courteney Cox Arquette and singer Mya are featured in their everyday lives acting like "real" people. After Cristiano Ronaldo scoffed at Coca-Colas at a Euro 2020 press conference on Monday, ads that show him endorsing the brand and the fried-chicken giant KFC resurfaced.. Ronaldo removed two bottles of Coke from his table and held up a bottle of water while speaking to reporters ahead of Portugal's match against Hungary. These offers do not represent all deposit accounts available. From trademark Coca-Cola to Sports, Juice & Dairy Drinks, Alcohol Ready-to-Drink Beverages and more, discover some of our most popular brands in North America and from around the world. Soon after, Jenner released her Puma Fierce line. McDonalds, Netvigator, Minute Maid, Coca-Cola, Ribena, etc. He has the maximum number of brand endorsements on his list and is one of the most popular celebrities for promotions. By the time Pepsi came along, its rival was already selling more than a million gallons of its product per year. She reportedly signed an 11-year, $5 million-a-year contract to pitch for Diors signature fragrance, Jadore perfume. They wereintegral in supportof his involvement within the Black Lives Matter movement in 2020. are worth . CEO of pharma giant on why the company is . With hisownCokebottlein tow, Logano has publicly expressed appreciation for the fruitful partnership. . 30 musicians with legendarily long careers, Primetime TV shows that stood the test of time, Most watched SNL skits from the last year, sometimes brands need more of a human touch, was the #2 best-selling sneaker company in America, been a spokesman for the company since 1998, Dazed and Confused and The Wedding Planner,, Brooke Shields starred an ad for Calvin Klein jeans. In the 1960s the "Things go better with Coke" jingle became a radio hit. How did Coca-Cola lose $4 billion Coca-Cola VS Cristiano Ronaldo Complete story. Billboardcalled the ads "the cutest Diet Coke commercial you're ever going to see," and the campaigncoincided with Swift transforming from country music darling to full-fledged pop princess. During his highly anticipated 2017 fight against UFC star Conor McGregor, Floyd Mayweather earned $25 million just by selling ad space on the clothing and accessories he wore during and before the fight. Griffinbecame an endorser for the company just a few months later in a multi-year deal that made him a global ambassador for the brand. Consumer Packaged Good brandsare among a category of brands whichhave an option when partnering with celebrities to provide thepotential for more bang for the buck - and that is an equity stake in the company. He also has his own production company (SpringHill Entertainment) and media company (Uninterrupted). As you can conclude from its name, it is made up of Coca leaves and Kola nuts, which is a great source of caffeine. Both were ranked in top 10 within CelebrityZ's ranking in . According to Billboard, soda giant 7UP poured $30 million into a 2014 campaign to associate DJ Tiesto with the companys trademark beverage. Let's get started! The German shoe company agreed to pay the runner $10 million a year. Success! This squad of athlete influence holds a combined social following of over 177+ million. Needless to say, corporations were ready to pounce when she turned pro two years later. The bigger the celebrity following, the bigger the reach of whatever product theyre endorsing. 2023 GOBankingRates. After appearing in many commercials for the brand, 50 cent decided to take equity in the company over a salary. 5 for $7 million in 2012, he must have known that Nicole Kidman earned nearly twice that amount close to a decade earlier. Radar Online reported at the time that because she assumed shed be teased for the subject matter, she wanted to get as much out of the deal as possible.

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